Terms of Reference for Expert in Social Media Guideline Development

Terms of Reference for Expert in Social Media Guideline Development

General Background:

In the framework of the PH International program, the Georgian Center for Strategy and Development (GCSD) is undertaking an action to enhance the social media communications of its partner organizations across 16 countries in Eastern Europe, the South Caucasus, and Central Asia. The key goal is to develop a unified social media guideline that matches best practices and provides concrete instructions to increase the efficiency, consistency, and success of social media communications for the partners. Social Media Guidelines will be followed by the annual social media action plans that are the subject of different ToR.

The objective of the Assignment:

The selected expert will be responsible for developing a comprehensive social media guideline tailored to the working context of GCSD partner organizations (partner organizations are the of the same nature in all countries). The expert will have to work closely with focal points from the partner organizations and the GCSD team. The guideline will serve as a tool for improving the overall social media coverage, ensuring consistency, and maximizing the impact of communications efforts.

Expert to be Recruited:

GCSD is seeking an expert with proven experience in Social Media Guideline/Strategy Development. The expert will collaborate with local stakeholders and be tasked with creating a guideline that addresses the diverse contexts of partner organizations in the specified regions. The work can be conducted remotely. The work should be completed from December 2023, till March 2024.

Key Qualifications of Provided Expert:

  • A postgraduate degree or equivalent with relevant work experience in Social Media Management, Marketing, Communications, or a related field.
  • Proven track record in developing successful social media strategies, preferably in a cross-cultural context.
  • At least 8 years of professional experience in working with organizations to enhance their social media presence.
  • Demonstrable experience in creating guidelines or similar documents for social media best practices.


  • Unified Social Media Guideline for GCSD partner organizations.
  • Supporting templates to start working on Social Media Action Plans (based on the guidelines)

Requests from Interested Applicants:

  • 1-page methodological approach in developing the Social Media Guideline (detailed topics to be agreed upon post-selection).
  • CV (no format suggested).
  • 2 references/contact points.
  • Portfolio presentation (no format suggested)
  • Daily rate in USD (GROSS)

Applicants should submit the requested documents no later than 15 December to gcsd@gcsd.org.ge. Please indicate "SOCIAL MEDIA GUIDELINE" in the subject line.